Unlock Your Profit Potential with Shopify Related Products

Boost Your eCommerce Sales with Shopify's Related Products Feature
7/23/2023

Illustration of many different products

In the bustling world of eCommerce, staying ahead of the curve is a constant challenge. One strategy that's proven to significantly increase sales is the use of related products. As a small business owner, understanding how to leverage this tool within your Shopify store could be the key to unlocking your profit potential.

According to Joe Warnimont from Ecommerce Platforms, the addition of related products to your Shopify store can "maximize your sales and provide a seamless shopping experience for your customers". By showcasing complementary or similar items alongside your main product, you can encourage customers to buy more than they initially intended.

Warnimont explains that the process of adding related products to your Shopify store is relatively straightforward. It involves creating a new section in your Shopify theme code, defining the related products, and then adding this section to your product template. This can be done manually if you're comfortable with coding, or there are also several Shopify apps available that can automate the process for you.

Adding related products not only increases the average order value but also enhances the user experience. Customers appreciate the convenience of suggested items that pair well with their chosen product, saving them time and effort in searching for these items themselves.

An additional benefit is that it can help to reduce cart abandonment rates. By offering customers a selection of related products before they check out, you're providing them with a final opportunity to add more items to their cart, which can help to reduce the likelihood of them leaving the site without making a purchase.

In conclusion, if you're not already utilizing the power of related products in your Shopify store, you're likely leaving money on the table. As Warnimont succinctly puts it, "The more you can get customers to add to their cart, the higher your profits will be." So why wait? Start unlocking your profit potential today. After all, in the world of eCommerce, every click counts.