Website Management That Accurately Delivers Ever-Changing Information Across Multiple Locations.

Client: Udon Restaurant Henkotsu
Operating Area: Ibaraki and Tochigi
Services Provided: Website development and updates, menus, seasonal information, location guides, SEO, technical maintenance

This case study concerns our management work for a business with multiple locations. 1F8's core service is website development and management for medical practices and clinics in Tokyo.

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Keep changing information consistent across locations

Henkotsu is a restaurant operations case, presented separately from clinic work. It covers ongoing location, menu, and seasonal updates.

Henkotsu
Henkotsu
  1. Receive information

    Menus, seasonal information, and locations

  2. Confirm the scope

    Identify affected locations and content

  3. Continue support

    Updates, SEO, and technical maintenance

INFORMATION

Information Management Required for a Multi-Location Business

Information customers view before visiting—such as products, seasonal menus, locations, and access details—continues to change. Maintaining accuracy across multiple locations requires a system that enables prompt updates even after the website is developed.

INFORMATION

What We Did

  • Website presentation aligned with the brand
  • Updates to signature products and seasonal menus
  • Organization of the location list and access information
  • Content communicating different occasions for visiting
  • Ongoing SEO and technical maintenance
  • Multilingual support (Japanese, English, Chinese, and Korean)

INFORMATION

Special Note: Phased Release of Seasonal Menus

We discovered that releasing a new seasonal menu at every location simultaneously would confuse customers at locations that were still serving the old menu. 1F8 temporarily restored the old menu, clearly identified the location names and switchover dates and times, and then transitioned to the new menu in phases. Maintaining accurate information requires not only speed, but also judgment.

INFORMATION

Search Performance (Latest 12 Months)

  • Total clicks: 67,050
  • Total impressions: 367,637
  • Menu page: 40,563 clicks
  • Searches for “Henkotsu menu”: 17,130 clicks, average position 1.0

INFORMATION

Experience Applied to Clinic Management

Although the industries differ, they have several things in common: multiple locations, seasonal announcements, frequent changes, and the need for accurate access information. We apply this management experience to supporting clinics, where accurate consultation hours, closures, vaccine information, and location information are essential.

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